To find a criteria for success, you need a Level, a Subject, an Action, an Object, Modifiers and a Collection Plan (who, when, how)

Example: 90 percent (level) of first year experience students (target) will rate on a customer satisfaction survey (action) their preview experience (object) as a three (satisfactory) or better on a 5-point scale (modifiers). Surveys will be administered at the end of the preview experience and the coordinator will collect data (collection plan).


  • The success level should be based on the selected measure.
  • Success levels should always be quantifiable.
  • Can indicate a number or percentage of items, people or activities. They can also indicate a designated level of proficiency, or both.
  • Including the collection plan is important.
  • Be consistent with success levels, don’t change often.